✦ Growth & Digital Marketing Leader

Marketing that
moves the needle.

8+ years building revenue engines, launching AI-powered platforms, and scaling brands across pharma, healthtech, FMCG & entertainment — from strategy to execution.

₹25Cr+Revenue via Meta
185xROAS Achieved
1,500+MQLs / Month
8+Yrs Experience
View My Work → Let's Connect
Open to Work
Asmita Pandey
🏆
National Award Winner
Best Healthcare Podcast 2024
₹25Cr+Revenue — Meta
185xROAS
1,500+MQLs / Month
4.6xAudience Growth
900%Follower Growth
60+Podcast Episodes
3,000+Influencer Collabs
1M+OTT Views

Career Journey

Work Experience

8+ years across pharma, healthtech, FMCG, retail & entertainment.

Jun 2025 – PresentTransasia Bio-Medicals
DM – Growth, Revenue & Marketing
Transasia Bio-Medicals Ltd
  • Generated ₹25Cr+ in revenue through precision Meta Ads & IndiaMart B2B strategy; scaled to 1,300–1,500 MQLs/month
  • Architected full Zoho CRM from scratch — unified leads from Meta, WhatsApp, IndiaMart, GMB & MedikaBazaar
  • Leading Agentic AI-powered sales enablement hub & customer loyalty app development
  • GTM strategy for new product launches across hospital procurement & distributor networks
Meta AdsZoho CRMAgentic AIB2B Lead GenIndiaMart
Aug 2023 – May 2025Mankind Pharma
Growth & Digital Strategist
Mankind Pharma (Mankind Specialities)
  • Managed ₹1Cr+ annual digital budget with full P&L ownership
  • Launched Prana — AI-powered multilingual WhatsApp chatbot, 15,000+ Q&As, 6 therapy areas
  • Produced 60+ pan-India KOL podcast episodes for 'Beyond the Pill' — National Award winner
  • Proposed & launched Swasth365 digital health platform for caregivers & HCPs
  • KOL & influencer campaigns: 15–20% revenue uplift; PR across 20+ media houses
Generative AIPodcast ProductionKOL MarketingP&L Ownership
Apr 2022 – Aug 2023MR.DIY India
Sr. Executive – Brand & Performance Marketing
MR.DIY India
  • Managed ₹3Cr annual digital ad budget; scaled 5K to 75K followers in 12 months
  • 100-store milestone: 20+ news houses, 100+ influencers, Dhol-Tasha, Paradyes collab, 13.9M reach
  • Giveaway campaigns: 13.9M reach; SharkTank collab drove 5,000+ followers in one week
Meta AdsGoogle AdsInfluencer MarketingATL/BTLPR
Jan 2021 – Mar 2022Everymedia Technologies
Digital Strategist
Everymedia Technologies
  • Amazon Prime OTT campaigns: Sherni, Cold Case, Sarpatta Parambarai, Narappa
  • Generated 1M+ organic views through high-performing content strategy
OTT MarketingContent StrategyPaid Media
Oct 2018 – Dec 2020Zoomin
Social Media Executive
Zoomin
  • 900% organic growth (5K to 50K) via 3,000+ influencer collaborations
  • 35–40% engagement uplift; 300+ creatives; 500+ captions
Influencer MarketingCommunity MgmtContent Creation
InternshipDigital Latte
Management Trainee – Digital Marketing
Digital Latte
  • Executed 'Daag Ache Hain' Surf Excel brand campaign
  • Managed Dental Spa Mumbai & Shakehands social — 56% follower growth
FMCGBrand CampaignsPR Writing
InternshipJack in the Box
Social Media Marketing Intern
Jack in the Box Worldwide
  • FMCG brands: Surf Excel, Patanjali, Godrej No.1 — brand visibility & community management
FMCGSocial MediaCommunity Mgmt

Featured Work

Campaigns & Projects

Built from scratch. Backed by numbers.

AI Product · Mankind Pharma · Flagship Innovation
Prana — India's AI Healthcare Chatbot

India's first AI-powered multilingual WhatsApp chatbot for NCD awareness. Led full GTM from concept to deployment — 15,000+ curated Q&As across 6 therapy areas. Adopted as Mankind Pharma's flagship digital innovation.

15,000+ Q&As6 Therapy AreasMultilingualGenerative AI
Prana QR
📱 Scan to try
Prana on WhatsApp
🏥
Platform Launch · Mankind Pharma
Swasth365 — Digital Health Platform

Proposed & launched digital health platform for caregivers & HCPs. Led full UX revamp, SEO content architecture & patient-first navigation.

Full RevampHCP + CaregiverSEO
Visit Swasth365 ↗
📈
Performance Marketing · Transasia
Transasia — ₹25Cr Revenue Engine

Built Transasia's entire digital revenue architecture — Meta Ads, Zoho CRM from scratch, B2B via IndiaMart & MedikaBazaar. Scaled to 1,500 MQLs/month at CPL of ₹15–₹59.

₹25Cr+ Revenue185x ROAS1,500 MQLs/mo
Brand Campaign · Digital Latte
Daag Ache Hain — Surf Excel Campaign

As Management Trainee at Digital Latte, worked on the iconic 'Daag Ache Hain' brand campaign for Surf Excel — one of India's most recognisable FMCG campaigns. Drove brand visibility and social engagement across platforms.

FMCGSurf ExcelBrand CampaignDigital Latte
📷
Influencer Marketing · Zoomin
Zoomin — 900% Organic Growth

Grew Zoomin from 5K to 50K organically. Viral #PassTheBrush Friendship Day campaign with 7 barter influencers. Rakshabandhan video collaborations.

5K to 50K3,000+ Influencers35-40% Engagement
View Campaign ↗
🦷
Independent Projects
Dental Spa & Shakehands

Managed complete digital presence — 56% follower growth. Social content, blog articles, press releases & newsletters.

56% GrowthMulti-platformPR Writing
View Page ↗

Content IP · Mankind Pharma

Beyond The Pill

India's award-winning NCD awareness podcast — from zero to nationally recognised.

Beyond The Pill

Where health meets conversation. 60+ episodes across Respiratory, Neurology, Diabetes, Cardiology & more. Guests from Ranveer Allahbadia's network. Grew from zero to 40K+ Instagram followers.

60+Episodes
40K+IG Followers
131KTeaser Views
Ep 1 — EmpowHER: Thyroid & Women's Health
Ep 2 — All About Cholesterol & Lipids
Ep 3 — Truth Behind Smoking, Vaping & Panic Attacks

Milestone Campaign · MR.DIY India

100 Stores. One Mega Campaign.

India's biggest home improvement retail milestone — and we made sure the whole country knew.

MR.DIY India 🎉
100 Store Celebration

A 360° integrated campaign combining PR, influencer activation, in-store experiences & brand partnerships — all converging on one historic milestone.

20+News Houses
100+Influencers
13.9MCampaign Reach
📰
PR Blitz
20+ national news houses for pan-India media coverage
🤷
Influencer Army
100+ influencers at store activations driving organic buzz
🥁
Dhol Tasha
Cultural performances creating memorable, share-worthy moments
🤝
Paradyes Collab
SharkTank brand cross-collab drove 5,000+ followers in 1 week
🎬 MR.DIY India — Brand Ad Campaign
Campaign Results
4.6x audience growth

Scaled from 5K to 75K followers in 12 months through performance targeting, giveaway campaigns & content-driven organic growth.

Asmita at MR.DIY MR.DIY 100 Stores Team
View Instagram ↗

Live Campaign Data · Transasia Bio-Medicals

Meta Ads in Action

Real campaigns, real numbers — active lead generation across biomedical segments.

Transasia Bio-Medicals — Meta Ads Manager

Active campaigns generating qualified leads at ₹15–₹59 CPL across multiple product segments

Active Campaigns CPL ₹15–₹59 1,500+ MQLs/Month 185x ROAS
Transasia Meta Ads Dashboard

Independent Projects

Creative & Consulting Work

Brand identity, patient communication design, and healthcare content — built for clients outside my full-time roles.

CRM Dietetics Logo
Brand Identity · Independent Project
CRM Dietetics — Full Brand Suite

Designed the complete brand identity for CRM Dietetics (Cardio Renal Metabolic) — a dietetics clinic under Discovery Mankind. Delivered logo, doctor welcome letter, 7-day diet plan template, and WhatsApp communication posts. A end-to-end brand identity project in the healthcare space.

Logo DesignWelcome LetterDiet Plan TemplateWhatsApp PostsBrand Identity
Vision Saarthi Coupon
Patient Program Design · Independent Project
Vision Saarthi — Enrollment Materials

Designed 4,000 unique sequential enrollment coupon cards for Vision Saarthi, a patient adherence program for ophthalmic patients. Also created patient welcome kits and program collateral.

4,000 Unique CardsPatient Welcome KitProgram Collateral
IntelliMed LinkedIn Creative
LinkedIn Content Design · Independent Project
IntelliMed Healthcare Solutions

Created LinkedIn post creatives for IntelliMed Healthcare Solutions (a Wellesta Group company) for their healthcare professional training programs and Centre of Excellence positioning.

LinkedIn CreativesHealthcare B2BContent Design
LinkedIn Post Creative
Social Media Design · Independent Project
Pharma LinkedIn Creatives

Designed LinkedIn post creatives for pharma clients including PSP/PAP patient support programs — healthcare-focused social media content designed for HCP and patient audiences.

LinkedIn DesignPharma ContentPSP/PAP Programs

Recognition

Awards & Achievements

Asmita receiving National Award
🏆 National Award for Excellence 2024
🏆
National Award for Excellence — Best Healthcare Podcast
World Education Congress, July 2024 · For 'Beyond the Pill' — Mankind Pharma's NCD awareness podcast
🥇
Best Use of Social Media Insights — 'It's One Life' Campaign
Awarded for data-driven social strategy for NCD awareness at Mankind Specialities
📈
Revenue Attribution — 15–20% Business Growth
Influencer-led initiatives directly attributed to measurable revenue uplift at Mankind Pharma
🎓
MBA — Marketing & Advertising
Symbiosis Institute of Management Studies, Pune · 2021–2023
📄
Google Analytics & AI-Powered Ads Certified
Google Skillshop · Issued May 2026 · Valid May 2027

Toolkit

Skills & Expertise

Full-stack marketing — strategy, paid media, AI, CRM, content & design.

🎯
Performance Marketing
Meta AdsGoogle AdsLinkedIn AdsROASCPLDemand GenFunnel CRO
🤖
AI & MarTech
Agentic AIGenerative AIChatGPTClaudePrompt EngineeringAI Chatbot Dev
⚙️
CRM & Marketing Ops
Zoho CRMHubSpotPipeline MgmtMQL to SQLWhatsApp APIAutomation
📢
Brand & Content
KOL MarketingInfluencer StrategyPodcast IPATL/BTLPRContent Strategy
📊
Analytics & Growth
Google AnalyticsGTMP&L OwnershipBudget PlanningCAC/LTVAARRR
🎨
Design & Creative
Logo DesignBrand IdentityCanvaSocial CreativesMarketing CollateralPrint Design
Open to Senior Digital Marketing / Growth Leadership Roles

Let's build something great.

Senior Manager / Head of Digital Marketing · HealthTech preferred · Mumbai · Open to hybrid & remote

✉️ asmitaarpandey@gmail.com 📞 +91 88502 01973 💼 LinkedIn Profile
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